Research Partner is a Polish research company. We care for the highest standard of our services, offering our clients effective solutions supporting the company’s development strategy.
We provide our clients with an individual approach and comprehensive assistance, from designing the study to interpreting the results and using them in all marketing activities.
We implement our projects with proven and reliable partners, which allows us to ensure the highest standard of market research.
Research techniques are selected depending on the scale of the project and the type of information needed.
Depending on the client’s needs, we use an appropriate selection of quantitative and qualitative methods that allow us to achieve research goals and use the results in shaping the company’s marketing strategy.
Research Partner offers a full spectrum of research opportunities:
An important aspect influencing the company’s development is the opinion of customers and their satisfaction with the services and products offered. Customer satisfaction surveys are one of the basic tools for building a long-term customer relationship with the company.
We examine spontaneous and aided awareness, image perception in the target group (ours and clients of competing brands), key drivers and image barriers that affect sales.
The goal of U&A is to describe the target group of a given product through the ways of consuming a given product and its relation to the product category. We put emphasis on the consumer behavior of respondents and the attitude towards a given product.
We study the mutual influence of different consumer behaviors. We analyze the impact of external factors and the change in basic indicators related to the condition of the brand.
Pre-tests help to choose the best creative concept, change its elements that potential consumers indicate as less interesting and less effective.
It is used for the appropriate selection of advertising spots, animatics in terms of future advertising creations, movie trailers, series pilot episodes and all other audiovisual materials. It also allows you to check the consumption of advertising spots or competitiveness in relation to market rivals.
Brand image in relation to competing brands. The aim is to diagnose the brand, which allows to capture its strengths and weaknesses in the eyes of consumers from the target group and users of competing brands.
The survey allows for a very detailed examination of the decision-making process along with the motives of potential consumers (drivers, barriers of the purchase process). It allows you to verify marketing plans, both in the case of existing brands and new ones, only introduced to the market.
We analyze the employer’s brand from the point of view of employees and other stakeholders who are part of the HR process – internal and external. We examine the image, satisfaction, loyalty and entrepreneurship of employees in the context of the broadly understood business environment of the company (including former and potential employees).
ul. Trombity 16, 02-850 Warszawa
tel. +48 690 29 79 79